What are the fundamentals of Search Engine Optimization?

Are you an aspiring SEO professional? Confused about the features and fundamentals of Search Engine Optimisation? If yes, you are in the right place. 

Search Engine Optimisation (SEO) is about increasing your website’s visibility in the organic search results of search engines. SEO success factors include optimizing for the search experience, creating quality content for people, and preparing for voice search.

SEO is basically knowing about what types of content people need, how search engines work and how to promote and optimize your website. In fact, SEO has become more important than ever in marketing. 

Fundamentals of SEO

Every business, whether small or big, invests in a good SEO team to gain higher SERP rankings. If you wish to be an SEO expert, SEO Training Abu Dhabi can help you. In fact,  SEO experts have turned out to be the lifeline of online businesses. Lets now check out the fundamentals of search engine optimisation that you should be familiar with

On-page SEO

On-page SEO (also known as on-site SEO) refers to the practice of optimizing your web pages to improve your website’s search engine rankings and earn organic traffic. Be it text, images, video, or audio, this content is visible to users on your webpages.

On-page SEO is important because it helps search engines understand the content in your website. Search engines then identify whether it is relevant to someone's query. It focuses on importance and semantics in search engine results pages (SERPs).  

So, what are our concerns in On-page SEO : 

• Publish relevant, high-quality and unique content
• Optimize your headlines, HTML tags (title, meta, and header), and images. 
• Meet user intent (informational, shopping, navigational).
• Understand what users are actually searching for in a query.
• Contain the main keyword(s) that your page is targeting, which is the most important on-page SEO ranking factor.
• Ensure primary keyword is in the H1 tag and subheadings wrapped in H2 tags
• Apply internal linking strategy- link from one page to another page on the same website.

2. Off-page SEO

Off-page SEO incorporates all efforts and activities taken outside your website to improve search engine rankings. In short, Off-page SEO is about operations that don't happen directly on your website. Off-page SEO and On-page SEO go hand in hand. There are several areas that you need to focus on. They are:

• Focus on quality link building. A link from a high-authority page is of prominence. It is worth more than one from a low-authority page.

• Referring domains are important because it not only results in higher rankings but also more organic search traffic.

• Ensure that branding and appearance efforts to make the most of your SEO.

• Track brand mentions, and gain easy backlinks to your website by reaching out.

• Drive referral traffic by using ‘do follow’ and ‘no follow’ backlinks. 

• Anchor text refers to the clickable text in a hyperlink used to link one web page to another. The ranking also depends on backlinks with anchor text relating to the overall topic of your web page.

3. Technical SEO

Technical SEO deals with behind-the-scenes code on your website. An efficiently optimized site structure for your website will be everything you need. Getting your technical SEO right if it’s bad will boost up the rankings. What are the areas of technical SEO? Let's check:

• Maintain website speed.- Keep your templates simple, Optimize visuals and limit redirects.
• Mobile-friendliness-  search engines can detect and lower its rankings on if your site looks bad on a mobile device.
• Shape a site architecture that is SEO friendly. The right site architecture has an appropriate hypertext transfer protocol (HTTP) and URL structure.
• Get rid of duplicate content.

Let’s Conclude

We have read the fundamentals of SEO and we know succeeding in organic search today requires optimizing a number of factors that search engines consider important. In short, optimize for every opportunity you can. Afterall, be relevant and build trust in the people who are searching for your brand.