May 11,2020      BY   Sharafudhin Mangalad

7 Simple Digital Marketing Tips to Stay Ahead of your Competition

In any business, whether small, medium, or large organization you need to stay ahead of the competition to make business. Having a powerful marketing strategy can help you to become a reputed brand. 

If your business has a large customer base, building a brand image is not really hard. But if you are new to the business making a strong customer base is hard for you without strong digital marketing tactics. 

When the competition becomes hard, find new and emerging technologies in the market to add another angle for Digital marketing. As a digital marketing strategist, you have to be up to date with your ideas and find out some digital marketing recommendations that most of your competitors never know. However, these digital marketing tips help you to stay ahead of your competition.

Digital Marketing Tips

Today, having a strong and influential web presence has become very important for business growth. So businesses need futuristic marketing plans to attract more customers. To boost the performance of your product or services on the web, you need a proper planning strategy. It will help you to boost your online presence and achieve your conversion and sales goals faster.

Continue reading to know about the latest digital marketing tips that you can apply for your business to improve your online ranking.

1)Take One Step At A Time:

If you started to give your business an online presence, then don’t put all tasks at a time. Never overload yourself with the task, that only helps you to get some troubles and will affect you in a negative way. Without proper analysis and research settings, the digital marketing strategy for the product will not be effective. Setting improper keywords and untargeted PPC campaigns only helps you to lose your budget. You have to focus on one task at a time, this will enhance productivity and also ensure massive achievement in digital marketing efforts.

2) Social Media Presence

Social media is one of the important aspects of digital marketing.  It provides incredible marketing opportunities to easily spread the word about your product and services online. It is also considered as one of the most stress-free marketing platforms to reach millions of customers worldwide. Improved brand awareness creates social media profiles and starts networking with others.

By applying a social media strategy, all you need is to discover the best social media platform that fits your business. The important thing is to make use of hashtags # to mark the post and brand. Select the proper time to post the content daily on social media and share them with other platforms and keep some of them for further campaigns. SEO requirements are continuously varying, so sharing their content means sending a signal to search engines about your brand validity, integrity, and constancy.

3) Rule of content

What happens when the company only posts about product and sales content? Their followers get tired and eventually, the engagement rate becomes very low. Here we use the 80/20 rule of content marketing. The companies create content that is a little more personal and engaging more than just a sales message.

This rule says 80% of the content related to your brand, or things that your audience will enjoy, and 20% of the content will directly promote your business. We can change the content percentage depending on the client, product, and the behavior of the post. When you adopt this rule, You may not get massive traffic growth at first, but can build trust and loyalty together with your customers.

3) Influencer Marketing

Influencer marketing is one of the most effective digital marketing tools, most of your competitors might not be aware of how it helps. But it works when your social media has very good followers on various platforms.

Influencers are naturally great at engaging audiences, so the engagement and reach are very high. Authority of influencers are well known; they genuinely promote your product, it’s best that people will listen. They’re great at convincing people, that helps people to trust your product. But you must provide consistent information as part of your engagement strategy. 

4) SEO

Search Engine Optimization (SEO) is the most vital digital marketing tool for the success of a business. SEO makes your website more visible, it is basically driving customers to your business via online platforms. 

Search Engine Optimization may be time-consuming and complicated but if you do proper SEO that will provide you a long term result. The proper function of keyword, content, off Page SEO, Local SEO gives you an edge over the competition, driving more people to your site, more sales, and growth.

5) Email Marketing

Most competitors are focused on PPC campaigns and social media marketing, probably no longer thinking about building email marketing. Email marketing focused on personalized content and brings in an unbeatable ROI compared to other digital marketing channels.  Most consumers check their email on a daily basis, so if you send personalized mail to the right audience it converts even better, compared to other platforms.

Email provides a long-lasting way to connect with subscribers and offers to send tailored messages to new and existing customers. Make sure customers can engage with your email by including a signup form or collect contact information too. You can also add personal information like their name, services, and email address, etc.

6) Paid Advertising

There are tons of options when it comes to marketing your business. Many digital marketing strategies can do without cost, some can do with cost. Many of the options cost little more but are still affordable even if outsourced. Every PPC campaign is unique, but you need to do comprehensive keyword research, organized structure, and your exact audience.

However, managing a PPC campaign is about working smarter, not harder.  All successful PPC campaigns share five elements such as:

  • Campaigns

  • Ad groups

  • Keywords

  • Ad text

  • Landing pages

7) Enhance User Experience

You must enhance the user experience by providing the following essential techniques.

  • Creating extra beneficial content and using an easy tone for content

  • Boosting your web page’s loading speed

  • Making your website design responsive

  • Create easy to use menu navigation

  • Have an intuitive user interface

  • Use chatbots to help in communication

These are some digital marketing tips that help you to stay ahead of your competitors in no time. In this digitalization era, your business’ success is the result of strong digital marketing support with trust, loyalty. Digital marketing trends are always changing but changes are always welcomed by the users and a simple change can make a lot of difference in your business. Digital Marketing is very flexible and its versatile nature of the business offer you very high demand and Digital Marketing training in Abu Dhabi helps you to get trained in a different area of Digital Marketing and require knowledge and skills to be a professional in the digital marketing field.

Sharafudhin Mangalad

Sharafudhin Mangalad is the managing director of a chain of educational institutions in the UAE. With more than 10 years of experience in the education industry, he successfully runs Edoxi Training Institute in Dubai and Time Training Center Abu Dhabi.

He is a strategist and a leader able to steer the company to the most profitable direction while also implementing its vision, mission and long term goals. He always makes sure that his business continues to grow by identifying, developing and implementing the new strategies. He leads his team in alignment with the company's vision and values while preparing and implementing comprehensive business plans to facilitate achievement.

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