May 25,2020      BY   Sharafudhin Mangalad

7 Skills Every SEO Expert Should Have To Be Successful

The demand for skilled digital marketing professionals is increasing nowadays. There is a hype in the world around digital marketing which is reflected in the job market. 

SEO or Search Engine Optimisation is one of the most important elements of digital marketing. Since everybody is competing to get found on Google search results, SEO is all-time high due to inbound marketing techniques. Search Engine Optimization works through organic as well as paid traffic. 

Benefits of SEO

SEO helps to automate lead generation and drive website traffic for businesses. Because of these rich benefits, the demand for SEO skills is on the rise.

Traffic is very important to any online business. If you haven’t invested in organic traffic whether you concentrate on paid marketing or social media, you're missing out on a lot of potential income. Without a solid SEO marketing strategy, you cannot meet your goals in business. That's why having professional SEO skills is necessary for catching up with the ever-growing demand.  

7 SEO Skills You Must Have

If you are looking to start a career in SEO or Search Engine Optimization, then you need to have specific skill sets to be successful in this field.  Here I have outlined seven important skills an SEO expert must-have. If you are a fresher or an experienced professional looking to improve your skills, it will help you to find ways to improve yourself.

1. Analytics Skills

When you step into SEO, the first important thing you need to understand is your Analytical Skills. You need a strong observation power, which applies to the different SEO areas, this skill helps you to lead to the solution of the problems. Analytical skills mean collecting data, recognizing the marketing patterns, making a new strategy, and problem-solving.

With an analytical mindset, you should also be familiar with the following tools:

  • Google Analytics 

  • Google Search Console

  • Screaming Frog 

  • Heatmap tools (Crazy Egg, TopSpot, etc.)

  • Backlink analysis (RavenTools, SEMrush, Ahrefs, etc.)

2. Research Skills

If you want to maintain or improve your site, you need to research about the new strategies, new industry trends, and the competition’s strategy. For example, research for a campaign starts with keyword analysis and competitor analysis. This research helps to create a basic strategy, which is the foundation of your campaign. Rather than this, you need to read more about the latest SEO technologies to run experiments to find the answers to your problems. 

These are some tools that help your research.

  • SEMRush or MOZ 

  • Google Keyword Planner

  • MozBar

  • Google Trends 

  • Keywords Everywhere 

  • Answer the Public 

3. Basic Programming Skills

In digital marketing or in SEO you don't need to be an expert in coding, but should be able to understand the basic HTML. It is important to know about HTML code, which is connected with important on-page SEO factors for your website optimization.

If you are familiar with coding basics, you should be able to make changes without breaking your site. Also, add the key features relevant to your campaign and make a change to the backend of your site.

4. Critical Thinking

What is critical thinking? It is connected with the skills you have. The ability to differentiate correlation and causation. 

For example: if you find out a problem, then you should ask yourself 

  • What happened?

  • Why did this happen?

  • What should we do next?

You may immediately use your critical thinking for certain situations, without any intense emotions such as fear. Therefore, learn to make a good decision with proper analysis.
5. Communication Skill

In any field Communication is the key factor. An SEO specialist should have very good communication skills, to explain their strategy to team members or your client, to ensure your directives are carried out. All your responsibilities require good communication skills, without communication skill you may face some difficulties in this competitive field.

6. Keep Updated 

Every day, new information or technology update happens around SEO. It's your responsibility to update your knowledge for your career. Your constant learning will help you when developing any kind of new strategy. When it comes to campaigns, creative and unique aspects of marketing is very important.

7. Social Skills

Being social is very helpful in the digital marketing field. Social networking and influential strategy are very useful for your campaigns. While nobody wants to hear about the problem, again and again, everybody is interested to hear about new and exciting things you have done for your strategy.

Now Let’s Conclude,

If you don’t have any of the above-mentioned skills, or you want one of your skills to improve,  make sure to find time for yourself to learn and understand. These are the major foundational skills which will guide you in your career improvement each time. Investing more time in yourself more you will achieve in different areas of SEO. Whether it is keyword research, competitors analysis, or campaign development you can improve your performance in multiple areas simultaneously. Are you still confused about your career choice? these digital marketing tips that help you to grow as a digital marketer.

Digital Marketing and SEO techniques are essential for improving the online presence of a business. The benefits of joining for SEO training is, they will give you a deep and up-to-date training in technical SEO. This is why SEO Courses in Abu Dhabi is perfect for professionals who are looking to advance their career in digital marketing.

Sharafudhin Mangalad

Sharafudhin Mangalad is the managing director of a chain of educational institutions in the UAE. With more than 10 years of experience in the education industry, he successfully runs Edoxi Training Institute in Dubai and Time Training Center Abu Dhabi.

He is a strategist and a leader able to steer the company to the most profitable direction while also implementing its vision, mission and long term goals. He always makes sure that his business continues to grow by identifying, developing and implementing the new strategies. He leads his team in alignment with the company's vision and values while preparing and implementing comprehensive business plans to facilitate achievement.

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