Aug 11,2020      BY   Shahista Tabassum

Top 8 Digital Marketing Trends That Will Rule 2022

What is the latest marketing strategy that you have applied in your business?

If you are a Marketer or a professional in the field of Digital Marketing, you know how rapidly marketing trends change and how updated we should be. We know that digital marketing trends have been ruling the marketing industry. In fact, every one of us has been using the internet to find out everything under the sun. 

If you are an entrepreneur, you will definitely know how different it was back then with offline marketing strategies. However, now, there aren’t too many successful businesses that don’t have an online presence. To an extent, marketers are forced to adapt in order to stand out of the crowd.

Marketing Trends That Will Rule 2022

Digital Marketing offers various platforms and different strategies every now and then for marketers. If you are interested to learn about digital marketing trends and needs, check out Digital Marketing Training in Abu Dhabi. To be a competitive business owner, you'll need to embrace some aspects of digital marketing. Read on to discover the top 8 digital marketing trends that will rule in 2022.

1. Chatbots and Customer Service

Customers get help from Chatbots at any time. Chatbots have started replacing service staff. A chatbot can provide answers to questions immediately, at any time. Reduced operational costs and improved morale is the primary feature of Chatbots. Chatbots can handle repetitive tasks, which humans can find tedious. Also, Chatbots handle thousands of customer queries at a time and work with several languages. They are very versatile and useful, especially for global companies.

2. Email is more Personalized

Email continues to be a major channel of communication even in 2022.  However, now we have more personalised Email with billions still using it for personal, commercial, industrial,  and academic purposes. Promotional price or demo video in a personalized email is very effective and a recent strategy used by digital marketers. 

3. Marketing in Messaging Apps

Messaging applications allow companies to reach a broad audience with short and personalized texts. Messaging apps will let you interact with current and potential customers and provide them with a personalized experience.

In 2022, you can expect to see much more marketing in instant messaging apps like Messenger, Viber, Whatsapp, Wechat etc including video and interactive content to engage users. Social messaging apps are undoubtedly a great addition to your marketing plan. 

4. Voice Interaction 

Verbal interaction with devices like Siri, Google, Alexa, and a number of smart devices is continuing to rise. Marketers target voice search users and use keywords people will speak rather than type. 

Marketers today, provide clients with audio content like daily news briefings, audiobooks, description of the recipe, productivity tools, puzzles and games, or even storytelling that extend audience engagement, giving greater control and access with your brand and products.

5. Video Content

If you are a marketer, you know that Text-based content alone can’t compete with the power of video today, to sell products and services online. People are watching more videos than ever before, using smartphones and sharing videos about everything that they find good. We know watching a video gives more confidence to buy a product than just reading its description. Live videos on your product or brand is a marketing trend in 2022. 

6. Personalization

Marketers cited that personalization helps advance customer relationships. 80% of customers are more likely to purchase products or services from brands that provide personalized experiences. Digital businesses that have already invested in personalization are  Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. So why wait, entrepreneurs? Personalise products for customers and there you are. 

7. Social Commerce 

E-commerce and social media are growing at alarming rates and ever since brands are using the two together, they have highly maximized opportunities for sales. Social media is integral to digital marketing, and visual platforms like Instagram are widely used by marketers. People have also started shopping on Instagram pages and posts.   

Instagram reports that the platform has 1 billion users, and 90% of them follow active shopping brands and visit these profiles on a daily basis. If you like to start a career in social media, learn these 5 tips on how to boost your career with Social Media

8. Automation & AI

Incorporating artificial intelligence (AI) in sales has become a necessity in 2022. A number of companies and marketers use artificial intelligence and automation to predict the behavior of your customer. They use AI-Powered chatbots to improve user experience and scale-up content marketing. Also, AI tools will help you to deliver a highly personalized website experience to every user.

Wrapping Up

We have discussed the top 8 Digital marketing trends of 2022. No matter what, digital marketing trends will gain new platforms in future. In 2022, AI technology, video, voice search, and interactive content are the most prominent trends as we read above. New exciting ways that make the customer journey easier and more enjoyable are on the way.  Which of these digital marketing trends will you try?

Shahista Tabassum

Shahista Tabassum is a senior IT Technical Trainer at Time Training Center Abu Dhabi.  She has an extensive work experience of 11 years working in various roles as a software developer, It Consultant and Technical Trainer. She spends her free time learning new things that will enhance productivity and in volunteering activities that help kids to learn new things. You can find her on LinkedIn.

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