About the Strategic Planning for the Marketing of Petroleum Products Course

Time Training Center's 5-day/30-hour Strategic Planning for the Marketing of Petroleum Products course offers a comprehensive approach to developing and implementing effective marketing strategies within the competitive petroleum industry.​ It equips professionals to navigate fluctuating demand, geopolitical shifts, and the increasing focus on sustainability.

The program delves into core marketing principles, specifically adapted for petroleum products and services. You can learn to conduct market audits, analyze internal and external business environments, identify customer segments, and formulate positioning strategies that align with corporate objectives and market realities. Key areas covered include the marketing planning process, competitive strategy development, the marketing mix, and the impact of digital transformation.

Our course emphasizes integrating Environmental, Social, and Governance (ESG) principles into marketing strategies to meet stakeholder expectations and enhance brand reputation. Gain the skills to develop data-driven, forward-looking marketing strategies for the regional and global petroleum industry. Apply your learning through interactive exercises and real-world project simulations.

Strategic Planning for the Marketing of Petroleum Products Course Objectives

​By the end of this Strategic Planning for the Marketing of Petroleum Products training course, participants will be able to:​

• Apply a logical, structured methodology to develop and execute strategic marketing plans.
• Conduct comprehensive marketing audits to support data-informed strategy development.
• Develop and integrate key components of a petroleum marketing strategy, including product, price, place, and promotion.
• Analyze internal and external factors influencing strategic decision-making using SWOT, PESTEL, and Porter’s Five Forces.
• Design market segmentation, targeting, and positioning strategies tailored to the energy and petrochemical sectors.
• Formulate competitive strategies using the TOWS matrix and evaluate strategic alternatives for market growth.
• Align marketing initiatives with company vision, mission, and long-term value creation goals.
• Incorporate ESG principles and sustainability considerations into petroleum product marketing strategies.
• Explore marketing warfare strategies and competitive positioning techniques.
• Differentiate between controllable and uncontrollable variables in regional and global market planning.
• Identify risks and opportunities in international marketing for petroleum products, including compliance, trade, and cross-border logistics.
• Assess the impact of cultural, political, legal, and technological forces in MENA and global energy markets.
• Develop a tactical marketing mix for petroleum offerings based on real-world market scenarios.
• Evaluate marketing performance metrics and adapt plans to meet dynamic industry conditions.
• Present strategic and tactical marketing plans with contingency options based on case-based workshop learning.

Training Methodology

We employ a comprehensive and applied learning strategy, integrating theory with real-world implementation:

• 30% Conceptual Learning: Expert-led sessions on catalytic theory and engineering principles
• 20% Interactive Workshops: Group exercises, presentations, and technical discussion forums
• 30% Case-Based Learning: Industry-specific examples and troubleshooting scenarios
• 20% Technology Integration: Digital tools, simulations, and catalyst modeling applications

Who Should Attend Our Strategic Planning for the Marketing of Petroleum Products Course?

This training course is highly recommended for mid to senior-level professionals involved in marketing, strategy, and business development within the energy and petroleum sectors, including:

• Heads of Marketing
• Directors of Marketing
• Marketing Managers
• Marketing Executives
• Product Marketing Managers
• Sales Managers and Directors
• Market Analysts
• Business Development Managers and Directors
• Communications Managers and Directors
• Public Relations Managers and Directors
• Project Managers and Directors
• Media Managers and Directors

Strategic Planning for the Marketing of Petroleum Products Course Outline

Module 1: Strategic Foundations in Petroleum Marketing

• Pre-test assessment of existing knowledge
• Introduction to strategic marketing in the oil and gas industry
• Defining the role of marketing in petroleum business growth
• Global trends vs. regional dynamics in the MENA energy market
• Competitive pressures and smart strategic responses
• Planning frameworks and integration with corporate vision

Module 2: Marketing Planning and Audit Process

• Benefits and value of structured marketing planning
• Marketing plan format and key planning stages
• Aligning marketing objectives with business goals (SMART goals)
• Conducting marketing audits: tools and methodologies
• Case example: Marketing audit in a downstream MENA refinery

Module 3: Business Situation and Market Environment Analysis

• Internal analysis: resources, capabilities, and value chain
• External analysis: customers, competitors, and market forces
• SWOT, PESTEL, and Porter’s Five Forces frameworks
• Industry structure and market trends in petroleum sectors
• Environmental scanning in high-volatility regions

Module 4: Market Segmentation, Targeting, and Positioning

• B2B segmentation strategies for petroleum products
• Customer profiling for bulk and retail fuel markets
• Market selection and targeting strategies
• Positioning techniques for differentiated offerings
• Case scenario: Positioning lubricant brands in the GCC market

Module 5: Strategy Formulation and Competitive Alternatives

• Strategic alternatives based on TOWS matrix
• Growth strategies and the Ansoff Matrix
• Red ocean vs. blue ocean strategy development
• Marketing warfare strategies: offensive, defensive, flanking
• Workshop: Strategy design for petrochemical market entry

Module 6: Tactical Marketing Planning and Execution

• Designing the petroleum marketing mix: Product, Price, Place, Promotion
• Digital marketing in oil and gas: emerging trends
• Branding and communication strategies in petroleum marketing
• Workshop: Tactical planning and mix implementation simulation
• ESG integration in marketing messages and campaigns

Module 7: Capstone and Assessment

• Review of Core Topics and Key Learnings
• Final Group Discussion and Q&A
• Post-Test Evaluation
• Certificate Presentation

Course Completion Certificate

Upon completing your course at Time Training Center, you will be awarded an official Course Completion Certificate, recognizing your achievement and the skills you've gained. This certificate validates your expertise and reflects the high standards of training you've undergone.